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Our Mission: Thinking the Unthinkable
The New Normal is an antidote to the insidious habit of assuming that everything will by and large stay the same. By exploring future scenarios, we bring to light possibilities that many people normally ignore because they are frightening or seem weird. These scenarios do not necessarily represent the most likely outcomes, as long as they are realistic options.
The New Normal targets people who are open to new ideas. Such people are not content to merely consume passively what they are fed. They wish to actively contribute themselves. Each publication is therefore launched with a crowd funding campaign during which readers are offered the chance to codetermine the contents with their questions and ideas.
Future developments are likely to be highly unlikely. We can only imagine the New Normal by thinking the unthinkable.